Ironman Miami.. Whoops! Ironman Access Whoops!

Company Does What A Lot Will Not... Take Responsibility

Refreshing. That is as simple as I can put it. I feel like I bit into a York Peppermint Patty . We live in a world where businesses may preach transparency, but typically they try to blame others for issues, and/or deny ownership. Consumers often feel that they are powerless and are never heard. Brands and images take a huge hit and unless a company is really listening, it may never know, and I believe that many do not care. Social media may provide an opportunity for instant feedback, but many companies are too slow to move or do not move. However, what I saw from the World Triathlon Corporation (WTC), who owns the Ironman Triathlon brand and its CEO, Ben Fertic, in response to Ironman Miami 70.3 and Ironman Access shows one thing: this company understands that its brand is precious and "image is everything".

While some of you have not experienced the sweet nectar that is Triathlon, the Ironman Brand puts on events that are extremely organized, prepared, and well-run (and, oh so hard). Having put on bicycle races in the past, I know most participants do not even know how much of a logistical nightmare these races are and they should not care since they are investing so much. The entry fees alone may cost anywhere from $200-$1000 and this does not include their travel, equipment, and lodging. Participants have invested money and more importantly hundreds of hours in training for an event. When things go wrong, they are going to voice their opinions. Enter Ironman Miami 70.3 and the licensee, Paramount Productions.

The short and sweet of what happened was that the WTC licensed its name/brand "Ironman" to another company to host an event in South Florida. Little did they know, there would be major issues that would reflect on them. The consensus was that the event was poorly organized. We're talking participants did not have enough access to water or porta-potties, street conditions were hazardous, etc. Can you imagine racing (for non-pros) four to eight hours in this? If you want more information, the story is here. One participant was quoted saying,

“Ironman, you should be embarrassed.”

Yikes. Not good. Word of mouth alone could destroy this location's event (the inaugural one at that) and would reflect on Ironman as a whole. A brand relies on the trust and relationships between the company and consumer. It is what personifies them. This is a company that understands its customers and the extreme need to protect its image and brand. Hello, Johnson & Johnson and the Tylenol Nightmare. Ironman came out with a press release saying they are taking over the race for 2011 and are waiving their entry fee to their next event. AWESOME.

Here is why this press release and action should be a template for all businesses.

1. Briefly explained the situation and apologized
2. Acknowledged the dissatisfaction
3. Put in writing the steps they are taking to resolve the situation
4. Offered a pass for another event
   

How can a participant be mad with that response? That is how one keeps their brand safe. Acknowledge the issues, apologizes, and works to resolve. I am not saying that a poorly managed athletic event compares to people dying, but the marketing lessons are similar. WTC seems to have followed the J&J example. I dug up an article from 1986 about the J&J Tylenol issue and the way it was handled left this image in the minds of its consumers.

Johnson & Johnson seems to have built up considerable public confidence. ''Nobody blamed Tylenol, nobody blamed J.& J.,'' said Judith Langer, the president of Langer Associates, a market research concern.

If Ironman either ignored this or simply apologized, the event next year would certainly suffer.

The reaction to the WTC’s actions was pretty positive. Fred Mehrer posted “Way to step up WTC”, while Miami resident Andreai Nana said “Admitting fault and offering a clear plan to correct the mistake was the right thing to do.”

WTC was trying something new (Ironman Access) to try to expand and enhance the triathlon experience. However, the feedback from emails and social media outlets were so bad that the CEO made a video apologizing and reversed the plan.

"So, we’re going to rescind the Ironman Access program. We’ll refund the money. And I just wanted to say personally that we’re sorry we disappointed you. We’re human. We make mistakes, but we’re listening."

AWESOME. This, on so many levels, shows how this company, this brand, is tied to the end-user. Companies are going to try to do new things to enhance the experience for its customers. Sometimes they will work out, sometimes they will not. The important factor is that they listen and they are showing they are.

In the end, WTC could have blamed the company it licensed its name out to and done not much else. But, because protecting its house-hold name is so crucial, it attacked quickly to resolve all issues. Ultimately, satisfying the consumer/participants and protecting the 'ole brand equity.

~the GURU

P.S. I did my first Ironman 70.3 in September and had a blast.

I Have Toner All Over My Pants!

Will this Ink Rub Off During A Presentation?

Managing cost is a vital skill in the business world. Office supplies are a huge culprit in sucking the life out of budgets and in particular, ink cartridges.

I stumbled upon this article and thought you all would find this of interest; comparing brand-name ink to third-party ink.

Cheap Ink: Will It Cost You?

If you're a busy individual, I have quoted the conclusion:

The Bottom Line on Printer Inks

Depending on your printer, you may be able to find cheaper, third-party inks that perform as well as or better than the brand-name stuff. In our study we found that third-party ink cartridges usually cost less and often yielded more prints than their manufacturer-made rivals. On the other hand, in most cases, we confirmed the printer manufacturers' claims that their own inks produce better-looking images.

Deciding between brand-name and third-party alternatives depends in part on how you plan to use your prints. If you want high-quality color photos that future generations will be able to enjoy, then OEM inks are usually a better choice.

Many of us, however, don't need the best ink supplies that money can buy. If your prints tend to be for one-time-only office presentations, text documents for school, or temporary color images (such as plain-paper photos), inks from third-party supplies may be a reasonable cost-saving option. And over the lifetime of your printer, cost savings from buying third-party inks can be considerable.

~the GURU

No IT Clowns Here Part II - Stephen King's "IT"

Companies to need Savvy up their IT

I wrote an article back in December 07, titled "This Isn't Stephen King's "IT"" and as I was reading the Wall Street and Technology web site today, I stumbled across this article about IT. Once again, it addresses the fact that people are so opposed to something they do not understand and refuse to embrace technology. To make matters worse, this author provides no real backing of his assumptions in regards to IT, which, in the end, makes him one of the main reasons IT gets such a bad rap.

Right off the bat, the tone is set incorrectly in this article about how IT should be viewed.

"In good times, the challenge is how to spend the money wisely; and in bad times, the challenge also is how to spend the money wisely."

IT cannot be viewed as simply managing costs associated with developing a business' infrastructure. I'll be one of the first to tell you that IT projects can and are expensive, but if the big picture vision is there and well thought out, success awaits you. Businesses that irresponsibly throw money around will suffer the fate of having a shoddy IT department,

but companies that utilize IT to attack and resolve business inefficiencies have more than just "15 minutes of IT fame."

A sand trap many businesses fall into are getting caught up with "buzz words" and not really seeing how the applications can benefit their business. They buy the product, not the solution. We can thank the salespeople that strive for the quick sale and not the long-term success.

The Author mentions that IT Departments "fail to build a sustainable practical environment" (Habbal, Mayiz 6/11/08). I challenge that remark and to ask how often a business agrees to an IT Project and then quickly disregards it before the solution is implemented!! As the list of insults are thrown at IT, words such as "appalling", "staggering", and my favorite, "exceptionally frightening" are mixed together, it is no wonder people think IT is from Stephen King's novel.

Mayiz Habbal has strong words towards IT, yet no evidence backing up his claims. I understand IT undertakings have failed, but also a lot of flourished. Apple fans love IT. iPhone software is the result of IT investments.

IT helps companies attack inefficiencies. Businesses that have multiple departments and have issues of the "silo effect", by bringing in an ERP solution and allow all those businesses to communicate seamlessly does wonders for breaking down barriers. Walmart owes all of it's inventory success to Information Technology. Its inventory systems allow both the supplier and Walmart to "talk" between intranets with ease.

Imagine if Walmart had to call each one of its suppliers for every store?! YIKES!

Overall, I am not saying IT is perfect. It is not and that is because businesses can be very loose when it comes to investing properly. Then, when a project fails, they blame the IT department when, in the first place, the other departments in the business did not fully harness the solution being presented.

There is no cookie-cutter answer for a business when it comes to IT. Every solution is customized to the business. Forcing a product on a business never leads to success. The product has to provide that solution that answers the issue posing a problem to the business. Once the corporate world realizes this, IT will be basking in the high life.....

~the GURU

A little video of Stephen King's "IT". Your IT guy is not the Clown.

Do You Like Being "Always Home"?

Home Landlines Becoming Obsolete? At What Cost?

In a May article in BusinessWeek, studies are showing that home landlines are slowly being replaced by wireless devices (cell phones). Consumers either keep landlines for internet connections or simply have them because they always have. Recent trends to absolve the use of landlines are due to cost and the demand for being able to be contacted "anytime"and "anyplace".

However, while wireless technology is the wave of the future, there is a point I want to raise and it should be duly noted, but before I divulge my point and issue, let's go over the pros and cons of the growing way to communicate.

The pros of ridding our lives of landlines are the following:

1) One less number to worry about. If we did not have our personal contact lists with numbers programmed in, our lives would be chaotic. I remember when I used to have so many numbers memorized it wasn't even funny. Now, I can simply look them up in two seconds and begin my call. Also, instead of "guessing" where the to-be-called-party is (are they home? are they out?), we can call one number and be done with it all.

2) "Always Home." By having one number that travels with individuals everywhere, it is like one is always home and will never miss a beat. If someone walked out the door and the phone rang three minutes later with a new meeting spot, a cell phone allows the travelling to be contacted about the location change.

3) It's less expensive. Why pay for both a home number and cell number? Just consolidate.

4) No Solicitors!!!!! Dinner will be peaceful and there will not be 32 issues of Vogue on the door step in a couple weeks.




Now that you're ancy to cancel your land line service, wait just a moment for the cons:

1) Emergency Service Providers have a more difficult time tracking people down. Now, in time this will get better (GPS etc etc), but when calling from a land line phone, location is almost exact. While with cell phones, tower distance/signal strength play a key role.

2) Comfort. Having extended phone calls on a smaller device can cause discomfort and while subject oneself to that if they do not have to? Plus, why drain your batter even more?

3) Memory. I would be curious to see if people had better memorizing skills before the creation of cell phone contact lists. Personally, I do not know as many numbers as I used to. Thus, if I were in a situation where I did not have some one's phone number, I'd be rather bothered.

4) Signal Towers. I am no expert and if any of you readers know, what happens if lightening hits the tower? Lose signal and no other tower can pick up the extra signals or is too far? What type of issue could that cause? If a parent is trying to call his child who is out too late and cannot call?

5) What if solicitors eventually lobby for the ability to call you on your cell phone? Now wouldn't that stink?! I would much rather have those calls go to my land line phone than my cell.

-and now, the main point I want to address in this article-

CALL QUALITY

Sure, we all laugh at the Verizon slogan of "Can You Here Me Now?" But, have you actually thought about that phrase? We say it more than we think. How annoying is this? I want to be able to have a conversation and not have to repeat myself or angle my head just right to receive optimal signal. Plus, voice quality isn't always as crisp as a land line phone. For those of you that are followers of my blog, you know that I praise the motto of "you get what you pay for."

We all know our landlines very rarely go down. They are RELIABLE. Even when the power is out, they work. Most people have their more private conversations in the comfort of their own homes. Imagine when you're speaking to your great grandmother who lives in Europe and it is hard enough to understand her due to her "wise and mature" voice, throw in some cell static and your call is not going to be a good experience. Or, in the midst of a very important conversation, you have been speaking for a few minutes only to realize that the call was dropped two minutes ago?

At this point in time, we, as consumers, need to start to go after quality again, not just cheap. It will come back and bite us. Why settle? I hate having to repeat myself when having a conversation or have to re-call after a call is dropped. In time, the service will be better, but not yet. Notice how I did not touch upon the business side of things, imagine being on a call with a vital client and the call is dropped.... how are you viewed in their eyes?
Don't sacrifice quality..... because who honestly wants to be "always home?"

~the GURU


Le Link to the Article

Selling Off People's Lives

Do You Trust Your Employees?

Whether a business has three or 200,000 employees, data protection and security are of the utmost importance. Now, some may say, well, a three person business does not have much to protect, they are so small. A small company can have lots of information that could be just as confidential as a big business if accessed by hackers. So, if you are a smaller-based business do not think you are immune. You are not my friend. At least you have the luxury of being able to know all of your employees on a much more intimate level then a big business.

Technology vs. Human Will

A business can have all the latest and greatest technologies for security at their finger tips, but that does account for human "error" or in this case, human theft. It can be and is challenging for businesses to have to juggle the two because one cannot be around without the other. In the case of Lending Tree, employees took advantage of the access to information. We have to ask ourselves how this information was so easily abused. I mean, honestly, people's lives are at risk of identity theft and who knows what else and it seems this went on for a couple years. What were the motivating factors? Money? Revenge? As this story continues to unravel, I want to know.

As a business owner, one must have the at the bare minimum security protocols and be pro-active about it or there will be consequences. In terms of monitoring employees, if the release of people's information can reek havoc, you need to set-up security barriers that, for example, monitor emails being sent out (Symantec has a service). Then, have the settings pick up key words that could involve potential threats. Yes, it may be tedious to have to look through all the files, but if it saves the business from bad press and LOTS of law suits, it is well worth the business' time.

The original article was from the Charlotte Observer, but the link has since been taken down, so I found another one dated around the same time. http://www.networkworld.com/news/2008/042208-lendingtree-breach.html

UPDATE: http://www.charlotte.com/business/story/636437.html

So it seems there has been a class-action suit filed. One person has already come forward about the effects of this violation.

Garcia bought a copy of his credit report almost immediately after that and found that his information had been reviewed by nearly a dozen lenders without his permission, severely affecting his credit score, the complaint said.

Yikes! That is not good and is now a serious consequence of the renegade employees. The article mentions that the affected parties do not believe Lending Tree took adequate action to protect their information, which they may not have. I wish more details were given, but I'm going off of what I have access to.


The Ultimate Battle

How, as business owners, are we able to find the line between technological security measures and human security? It is extremely frustrating and scary. Businesses need to invest in security, it is a necessity. We cannot skimp on it because we have to ward off hackers. However, when our own employees poise a threat, it is the worst possible situation. Thus, it makes first off, the hiring process that much more important. It also puts further emphasis of keeping upper management in the trenches with the employees. The more they are involved, the less likely certain events/actions can slip by and heaven forbid they become wrapped up in it as well.

In addition, make it difficult for employees to be able to transfer sensitive information. If an employee has to log into a database to retrieve information, are they able to cut and paste? Can employees bring their lap-tops home? It's one thing to bring work home to get caught up, but if it involves dealing with very sensitive data, do not risk it, do not allow it!

Overall, this issue will always be around, but like I touched upon earlier, what were the motives? Did someone anger the employee? Were they short changed on something? Were they just a bad hire? In efforts to fight this sort of security threat, we need to analyze why it occurred. Only then can we figure out how to curb the threat. As a business owner, protecting your information is one of the most critical skills sets available.



~the GURU

The Bitter Reality of Trusting Small Providers..

Taken from a Boston Globe article today, titled, "Thousands cut off from Web as firm consolidates" (link: http://www.boston.com/business/technology/articles/2007/11/08/thousands_cut_off_from_web_as_firm_consolidates/)

In summary, "Navisite Inc. has cut off Internet service to thousands of individuals and small businesses across the country for nearly a week." "It's mind-boggling that a company can be so ill-prepared about such a huge undertaking," said Donald Brichta, a partner in Anadon Communications, a small website provider in Sharon (MA), whose half-dozen customers finally got back online yesterday. "If I ran my business that way, I'd be out of business tomorrow."

To ask you straight up, what would happen if this happened to your business? E-commerce is a major strategic strategy in business success in this day and age and is only becoming more prominent. Not simply reaching customers in another medium, but also in trying to reduce costs and develop new infrastructures.

My company's robust network designs, technicians, and overall strategic decisions never put the small business owners in harm's way. We understand that even a couple hours of missed business can result in hundreds of thousands of dollars in sale losses.

For example, a client that relies almost entirely on internet orders and access; the internet is their life line. If they were to lose service, they would be dead in the water.

A numeric example, let us say that each order received is worth $100. Let's be extremely conservative and say you miss 7 orders. That is $700 a day. Multiply that by 7 days a week - $4900. The cost benefit of investing in the non-bargain basement pricing of my company far outweighs itself.

We proactively monitors our networks 24/7/365. We see problems and rectify them most of the time without the customer even knowing about it and if we do suffer apparent set-backs, we have industry leading service level agreements. Even if we encounter a major issue, our redundant networks allow our customers to have traffic re-routed most of the time in minutes, if not seconds. We are here for you. I have the mentality, you get what you pay for. Nothing cheap comes with great quality.

I, for one, would never trust my baby (ie my business) with a provider that cannot handle the work load and plans so poorly for such huge undertakings.

So, the next time you think your telecommunications is costing you too high of a price, remember, you INVEST in the service that keeps you up 99.99% of the time. And, if you have a problem, you call me directly and I get our service technicians working on the problems immediately.

~ The GURU